So at the child care centre where I am humbly employed, the juniors (aged 6-8) have been reading Bridge To Terabithia. Or rather, having it read to them. In any event, we planned to watch the film version next week as an end-of-school treat. My co-worker mentioned last week, during circle time, that the movie was out on DVD and we would-
“And Blu-Ray!” shouted one of the kids, with enthusiasm.
“DVD and Blu-Ray, too!”
I was a little frightened. Marketing penetrates even the most innocent of minds. Perhaps, especially the most innocent of minds.